Location / Louisville KY, USA
People Involved / Cafe Appliances and the Power Agency
Project Courtesy of Havwoods USA
When The Power Agency needed flooring for a kitchen set design to showcase the newest suite from GE Appliances, a Haier company, they turned to Havwoods. The flooring selected was the Blanco Prime 120mm model, laid in a chevron pattern to emulate the angular lines of the Café appliances. Featuring a UV oiled finish, the Blanco Prime flooring provided just the right balance of restrained interest and modish panache without detracting from the star of the set – the Modern Glass Collection appliances.
Celebrating the beauty of glass, the Edge of Modern kitchen embraces bold architecture and soft finishes for a sleek, open-air warmth. This kitchen features the Modern Glass collection, which gracefully offers a mirror-like platinum glass finish and seamlessly fits in with soaring open cabinetry and integrated furnishings. And since smart interior designs incorporate textures, patterns, finishes, and materials that visually connect all the elements of a space, finding a perfect flooring complement for the appliances was a crucial component of the overall aesthetic.
Combining elegance and functionality, The Power Agency was able to create a kitchen that matched the Café brand essence of stylish sophistication. And the result? A stunning set that served as the environment for a national advertising campaign, which included television, print, public relations, digital and social executions.