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Our journey to you.
We started VidaSpace with a clear mission: we wanted to help designers and architects deliver their world class designs, by offering inspiring and innovative wall and flooring solutions.
Four years on we continue to focus on fulfilling that promise every day with our customers at the heart of our business. However, it was time to evolve our identity. But not just a new logo, our complete brand experience needed to reflect our commitment to you. It needed to represent our passion for design and our belief that good design should never be compromised.
Our new VidaSpace look.
To do this, we partnered with Nick Smith from SmithMade Design and reimagined the VidaSpace brand from the floor up. Nick started with our name. “Vida” meaning love and life. Working with this idea, he created a visual identity that showcases both our core product offering and our values: connection, collaboration and inspiration. Nick’s work has delivered a considered visual approach combining both functional and visual design from our logo, fonts, layout system and colour pallet.
Our key VidaSpace communication assets.
There is more to this rebrand than a new look. The new VidaSpace identity has been carefully crafted, to deliver across every touch point, including the VidaSpace digital experience and new VidaBook. We did this because we know that a brand is much more than a visual identity. It is about living the values that underpin it. We exist to make life easier for the designers who work with us, we strive to deliver this.
Our continued commitment to you.
Rebuilding the brand from the floor up and looking at every customer contact point is something that’s never complete. We are committed to listening to you and will continue to refine our business offering to support you.
We are excited to share our evolved brand positioning and look forward to your feedback.
Originally published by HOME Magazine. VidaSpace is defined by a certain restlessness, a refusal to be confined by what has come before. With the launch of ALT, that mindset finds its clearest expression yet.
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At VidaSpace, ambitious design and innovation have always been central to who we are. Standing still has never really suited us, progress is part of our DNA. So, when it came to launching ALT™ by VidaSpace, we knew we wanted to do something BIG.
Read MoreElevate your interior with VidaSpace. Contact us and one of our team of trained interior designers will be able to guide you through the process.
