Etam Flagship Store

Location /  Paris, France

People Involved / Winy Maas – Mvrdv

Project Courtesy of Oscar Ono

The new flagship store in Paris for French lingerie brand Etam renovates a 19th-century Haussmann building by removing internal barriers and adding a glass floor to allow light to fill the interior. In the design, respect for the historic building and commitment to preservation is combined with an unexpected and unique shopping experience.

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