Generator, Britomart Place
PROJECT DESIGN & PHOTOGRAPHY
PROJECT BRIEF & LOCATION
Generator’s Britomart site provides flexible coworking space in a spectacular location overlooking Auckland’s
CBD and harbour.
Coworking and shared space operator Generator now runs four sites in Auckland’s CBD, with 11 Britomart Place having 3000 square metres over three floors of premium office. Part repurposed and part new – the location offers excellent access for train, bus and ferry commuting, bringing businesses and teams together from across Auckland.
With the growth of activity-based working, and small- to medium-sized companies’ need for flexibility, coworking spaces are on the rise, and some businesses prefer them over long-term, fixed leases. The business communities that coworking brings together can offer the energy, networking and inspiration that existing teams and solopreneurs are looking for.
Business owners can plug into a professional environment and scale flexibly and easily. Established companies can occupy private areas yet still tap into a wide variety of settings and facilities, such as shared working areas, meeting rooms, board rooms, quiet rooms, event spaces, and a bar and café. This is the office environment designed for the laptop, Wi-Fi technology and Cloud servers, and the agile and flexible work style that goes with it. The interior fitout would need to symbolise and stimulate this energy.