OVO

Location /  London, United Kingdom

People Involved / Brinkworth and Wilson Brothers

October’s Very Own (OVO) is a street wear collective that spans fashion, music and lifestyle, co-founded by Canadian hip-hop star Drake. With 4 stores already in major cities across North America, OVO appointed Brinkworth and Wilson Brothers to collaborate on their 5th stand-alone store. Building on the successful retail format of existing OVO stores, the designers have reinterpreted the concept to resonate in London’s Soho. 

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