In 1994, Chrissie Rucker was unable to find well-designed, beautiful quality bed linen in white, so she established The White Company to make them. Now, the company which started as a 12-page mail order brochure, is the UK’s fastest growing multi-channel retailer.

The White Company is all about impeccably stylish products in a limited colour palette. They are neither traditional, nor cutting edge, just beautifully designed, simple, elegant pieces; timeless but with individuality and style. As you’d expect, White Company stores are as meticulously styled as their products, with a set design criteria and, for the last four years, Havwoods has been a major part of that identity, featuring in around 20 new store and refit projects.