The One NZ retail experience has undergone a transformative redesign, prioritizing user engagement and brand resonance. With a focus on creating a digital experience, the new strategy incorporates distinct zones—a calm and welcoming Social Lounge and a tech-filled Capsule. The design allows for personalized service, face-to-face interaction, and immersive product experiences. The flexible design system adapts to each store location, embodying the innovative spirit of Aotearoa.
The One NZ retail experience has undergone a transformative redesign, prioritizing user engagement and brand resonance. With a focus on creating a digital experience, the new strategy incorporates distinct zones—a calm and welcoming Social Lounge and a tech-filled Capsule. The design allows for personalized service, face-to-face interaction, and immersive product experiences. The flexible design system adapts to each store location, embodying the innovative spirit of Aotearoa.
