"At its core, the design narrative draws inspiration from the origins of the brand as a local company. Gestures of the rich New Zealand landscape are integrated into the design as a representation of the importance of place to the story of Aspect. A raw material palette is leveraged to express brand authenticity with intentionally - and often radically - juxtaposed materials paired together as considered moments of tactility, texture and tone. Natural timber and stone is partnered with alloys and textiles in an expression of the material innovation which underpins the Aspect ideology."
"At its core, the design narrative draws inspiration from the origins of the brand as a local company. Gestures of the rich New Zealand landscape are integrated into the design as a representation of the importance of place to the story of Aspect. A raw material palette is leveraged to express brand authenticity with intentionally - and often radically - juxtaposed materials paired together as considered moments of tactility, texture and tone. Natural timber and stone is partnered with alloys and textiles in an expression of the material innovation which underpins the Aspect ideology."